Privacy Policy

This Privacy Policy describes how Tapmora collects, uses, discloses, and safeguards personal information when you use our E-Ink Photo Fridge Magnet device, mobile application, firmware, and related services (collectively, the “Services”).

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller / Business Information

For the EU General Data Protection Regulation (GDPR), we are the “Data Controller” of your personal data.

Company Name: Tapmora
Email:  support@tapmora.net

2. Categories of Personal Data We Collect

We collect only data that is necessary to operate, maintain, and improve the Services.

2.1 Device & Technical Data

  • Device model and hardware identifiers
  • Firmware version
  • Bluetooth pairing identifiers
  • WiFi connection status (if applicable)
  • Device diagnostics and system logs

2.2 Application Usage Data

  • App interaction events (feature usage, navigation patterns)
  • Crash logs and error reports
  • Performance metrics (latency, sync success/failure rates)

2.3 User Content (Photos & Media)

  • Photos uploaded via the App are transmitted to the device
  • Photos are stored locally on the device only
  • We do not access, scan, or analyze photo content on our servers
  • We do not use photo content for advertising or profiling

2.4 Optional Cloud Data (If Enabled)

If the user enables cloud backup:

  • Encrypted photo data during transmission
  • Account or authentication identifiers (if applicable)

3. Legal Basis for Processing (GDPR Article 6)

We process personal data under the following legal bases:

  • Contractual necessity (Art. 6(1)(b))
    To provide device functionality, App services, and synchronization features.
  • Legitimate interests (Art. 6(1)(f))
    To improve product stability, ensure security, and prevent technical issues.
  • Consent (Art. 6(1)(a))
    For optional features such as analytics, crash reporting, or cloud backup.
  • Legal obligation (Art. 6(1)(c))
    When required to comply with applicable laws.

4. Use of Personal Data

We use collected data strictly for:

  • Device pairing and communication
  • Photo transfer and display functionality
  • Firmware updates and maintenance
  • Bug fixing and diagnostics
  • Product performance optimization
  • Security monitoring and fraud prevention
  • Customer support and troubleshooting

We do not sell personal data.

5. Data Storage and Retention

  • Photos are stored locally on the device and are not retained on our servers.
  • Diagnostic and usage data are retained only as long as necessary for operational purposes.
  • Retention periods are determined based on:
    • Technical necessity
    • Legal obligations
    • Security requirements

When data is no longer needed, it will be securely deleted or anonymized.

6. Disclosure of Personal Data

We may disclose limited data to:

  • Cloud infrastructure providers
  • Analytics and crash reporting providers
  • Customer support service providers
  • Legal or regulatory authorities when required by law

All third parties are bound by contractual obligations to:

  • Process data only on our instructions
  • Maintain confidentiality and security
  • Not use data for independent purposes

7. International Data Transfers (GDPR Chapter V)

Your data may be transferred and processed outside the European Economic Area (EEA), including in jurisdictions that may not provide equivalent data protection laws.

Where required, we implement appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Data processing agreements with service providers
  • Encryption and access control measures

8. Your Rights (GDPR)

If you are located in the EEA/UK, you have the following rights:

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time

To exercise these rights, contact:  support@tapmora.net

You also have the right to lodge a complaint with your local data protection authority.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

9.1 Right to Know

You may request disclosure of:

  • Categories of personal information collected
  • Sources of information
  • Business purposes for collection
  • Categories of third parties disclosed to

9.2 Right to Delete

You may request deletion of personal information we have collected, subject to legal exceptions.

9.3 Right to Opt-Out of Sale/Sharing

We do not sell or share personal information as defined under CCPA/CPRA.

9.4 Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

To submit a request:  support@tapmora.net

10. Data Security

We implement industry-standard security measures, including:

  • Encrypted Bluetooth and WiFi communication
  • Secure firmware update channels
  • Access control and authentication mechanisms
  • Limited internal access to user data

However, no system can guarantee absolute security.

11. Children’s Privacy

The Services are not directed to children under 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal data from children.

12. Third-Party Services

We may use third-party providers for:

  • Cloud hosting
  • Analytics
  • Crash reporting

These providers process data strictly under contractual obligations and applicable data protection laws.

13. Automated Decision-Making

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects.

14. Cookies and Tracking Technologies

The App may use limited identifiers for analytics and performance monitoring. We do not use cross-site advertising tracking.

15. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted with an updated “Last Updated” date. Continued use of the Services constitutes acceptance of changes.

16. Contact Information

If you have any questions about this Privacy Policy or your data rights:

Company Name: Tapmora
Email:  support@tapmora.net